Cobeb success story
Beverage Distributor · Ambev Reseller · MG

Cobeb Case Study:
how tire control transformed the operation

Less tire disposal, fewer retreading rejections and greater control of active tires and those in inventory. These are some of the benefits cited by Cobeb after adopting Prolog.

results achieved

Results achieved by Cobeb with Prolog

−50%

retreading rejections with full control of each casing

+2%

savings in fuel consumption with ideal calibration

+15.7K

tire inspections performed with Prolog

about the company

Who is Cobeb?

MG

headquarters · Lagoa da Prata

Ambev

brand resold

Several

offices across the state

COBEB — Cia de Bebidas Brasil is an Ambev reseller headquartered in Lagoa da Prata, in Minas Gerais.

Today it already has offices in several cities across the state, such as Abaeté, Bom Despacho and Formiga, among others. With its own fleet dedicated to distribution, tire control became one of the main drivers of lower operating costs.

the path

From challenge to result

01
the scenario

The challenges faced by the Cobeb operation

01

Reduce premature disposal

02

Large volume of retreading rejections

03

Lack of information to purchase the best tire models

02
the implementation

How Prolog was implemented at Cobeb

While looking for control tools to help extend tire useful life and improve fleet control, Cobeb found Prolog. Electronic checklist made vehicle inspections easier, and the main benefits came in tire management.

the results

Retreading rejections halved — from the first cycle

−50% retreading rejections
+2% fuel savings
+15.7K inspections performed
the impact

"An incredible tool, with an enormous productivity gain in tire-related processes."

Guilherme

Operations Team · Cobeb

Cobeb Success Story

Results achieved
by Cobeb

With Prolog, Cobeb halved retreading rejections, saved 2% on fuel and performed more than 15,700 inspections — turning tire costs into a data-driven control center.

−50%

retreading rejections

+2%

fuel savings

+15.7K

inspections performed

Predictable asset replacement — more accurate tire purchasing focused on the best models by CPK.

industry benchmark

Why this case study became a benchmark

Real challenges. Solution implemented. Verifiable metrics. Manager testimonial.

01

A dual reduction: tires and fuel

The Cobeb case study proves that tire management directly affects fuel consumption.

02

Retreading rejections halved

From 100% rejections to 50%: with Prolog, each casing's useful life began to be controlled and it was sent for retreading at the right time, giving each tire a second life and reducing the fleet’s total cost..

03

Purchasing based on actual CPK

Identifying poorly performing models and those with the best CPK turned Cobeb's tire purchasing into data-driven decisions, eliminating reactive price-based choices and reducing cost per kilometer..

04

Replicable in distribution operations

Cobeb's challenges (premature disposal, retreading rejections and a lack of purchasing data) are common to distributors and resellers with their own fleets.

frequently asked questions

Questions about the Cobeb Case Study

What is the Cobeb Case Study?
The Cobeb Case Study documents how COBEB — Cia de Bebidas Brasil, an Ambev reseller headquartered in Lagoa da Prata (MG), transformed tire management with the Prolog platform. Results include a 50% reduction in retreading rejections, 2% savings in fuel consumption and more than 15,700 tire inspections performed.
What results did Cobeb achieve with Prolog?
Cobeb achieved three main results: a 50% reduction in retreading rejections, 2% savings in fuel consumption and more than 15,700 tire inspections performed. Predictability of asset replacement and tire purchasing based on CPK also improved.
How were retreading rejections reduced by 50% at Cobeb?
Cobeb began controlling each tire's condition throughout its useful life. With Prolog Tire management, a record is kept of each casing's condition and it is sent for retreading at the right time, preventing still-usable tires from being discarded before they are worn enough to be rejected for retreading.
How does tire control generate fuel savings?
Tires with ideal calibration and controlled wear make fuel combustion more efficient. When tires operate at the correct pressure, there is less rolling resistance and lower fuel consumption. Cobeb recorded 2% savings from the start of its use of Prolog for tire control.
What is CPK, and how did it help Cobeb?
CPK (Cost per Kilometer) is the indicator that measures each tire's cost per kilometer traveled. With Prolog, Cobeb identified which tire models performed poorly and which had the best CPK, enabling more accurate purchasing focused on the best models for the operation.
Which Prolog modules does Cobeb use?
Cobeb uses two Prolog modules: Tire management, which analyzes fleet tire information, identifies poorly performing models and generates CPK reports; and Electronic checklist, which digitizes inspections of vehicles with standardization and a broad view of fleet health.
What challenges did Cobeb face before Prolog?
Before Prolog, Cobeb faced three main challenges: a high rate of premature tire disposal, a large volume of retreading rejections and a lack of information for purchasing the best tire models. These issues generated high asset purchasing, fuel and fleet maintenance costs.
What did Guilherme say about Prolog at Cobeb?
Guilherme, from the Cobeb team, said: "An incredible tool, with an enormous productivity gain in tire-related processes." The testimonial reflects the perceived impact on the company's operational routine after implementing the Prolog platform.
What is tire retreading, and why is it important for fleets?
Retreading is the process of renewing a worn tire with new rubber, extending its useful life at a lower cost than a new tire. For distribution fleets like Cobeb's, well-managed retreading reduces asset costs. Prolog ensures that tires are sent for retreading at the ideal time, preventing rejections and unnecessary disposal.
How can beverage resellers reduce tire costs?
Beverage resellers with their own fleets can reduce tire costs by implementing data-driven management: CPK control by model, wear monitoring through regular inspections, replacement predictability and sending tires for retreading at the right time. The Cobeb case study demonstrates how these gains are achieved with the Prolog platform.
What is tire replacement predictability?
Replacement predictability is the ability to anticipate when each tire will need to be replaced based on wear and mileage data. At Cobeb, Prolog generated data that completely changed asset organization and purchasing, eliminating emergency replacements and enabling advance purchasing plans.
How can the Cobeb model be applied to other distributors?
The model implemented at Cobeb can be replicated at any distributor or reseller with its own fleet. The challenges faced (premature disposal, retreading rejections and a lack of purchasing data) are common to beverage, food and other distribution operations. Prolog offers a personalized presentation and a free initial analysis.
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Conlog logo

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Translecchi logo

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tires managed through to disposal
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Marbela logo

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−47.8%
in tire disposal
+1.4K
inspected tires
+40
tires managed through to disposal
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T2P logo

In 3 years of using Prolog, T2P significantly improved the accuracy of pressure and tread depth inspections and gained greater team productivity.

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+202.4K
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+19.9K
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+3.6K
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Klabin logo

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+22K
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+3.2K
Completed WOs
+70
active license plates in the system
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Ghisolfi logo

Ghisolfi had difficulty with tire management and maintenance, with excessive paper use and work orders getting lost. Using Prolog since 2019, tires began gaining an extra life through retreading.

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+146.5K
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+10.8K
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Brasul logo

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136%
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+3.3K
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+335
tires managed through to disposal
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Master Express logo

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Rodalog logo

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+230K
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+72.5K
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+57K
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Grupo Horizonte logo

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+1M
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+80K
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+3.9K
tires managed through to disposal
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Avilan logo

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136%
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Ilha Norte logo

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DMC Revenda logo

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−4%
fuel consumption
+1.4K
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