Marbela success story
Beverage Distribution · Ambev Distributor · RJ

Marbela Case Study:
−47.8% tire disposal with Prolog

Marbela reduced tire disposal by 47.8% and inspected more than 1.4 thousand tires with Prolog. Tire management at an Ambev distributor with more than 30 years in operation in Rio de Janeiro.

results achieved

Results achieved by Marbela with Prolog

−47.8%

reduction in tire disposal per quarter

+1.4K

tires inspected through regular inspection

+40

tires managed from the start through to responsible disposal

about the company

Who is Marbela?

1987

founded · RJ

76

license plates in the operation

+1.2K

tires in the fleet

Founded in 1987, the Marbela carrier has operated as an Ambev beverage distributor for more than 30 years. With headquarters in São Pedro da Aldeia, RJ, and a branch office in Rio das Ostras, it operates in around 10 municipalities with more than 5 thousand business partners.

The company distributes beverages from major names such as Brahma, Skol and Spaten. With 76 license plates in the operation and more than 1.2 thousand tires in the fleet, precise tire control is a key element of the distributor's operating margin.

the path

From challenge to result

01
the scenario

The challenges faced by the Marbela operation

01

Prevent premature tire disposal

02

Follow tire pressure and tread depth

03

Gain greater speed and control of fleet tires

02
the implementation

How Prolog was implemented at Marbela

Marbela acquired Prolog's tire management solution, combining an electronic tread probe kit with complete control software. With the tread probe, inspection time can be halved.

the results

−47.8% tire disposal per quarter

−47.8% disposal per quarter
+1.4K inspected tires
+40 responsible disposal
the impact

"Prolog has made our lives much easier in 3 areas. Productivity, efficient control and cost reduction!"

Paulo

Fleet Management · Marbela

Marbela Success Story

Results achieved
by Marbela

With Prolog, Marbela reduced tire disposal by 47.8% in a few months — from 34 to 23 per quarter — and inspected +1.4 thousand tires in its fleet of 76 license plates in Rio de Janeiro.

−47.8%

tire disposal

+1.4K

inspected tires

+40

responsible disposal

From 34 to 23 discarded tires — a direct impact on fleet operating costs in the 1st quarter.

industry benchmark

Why this case study became a benchmark

Real challenges. Solution implemented. Verifiable metrics. Manager testimonial.

01

−47.8% tire disposal

From 34 to 23 tires discarded per quarter — the result of preventive retreading identified through accurate data from Prolog's electronic tread probe..

02

Preventive retreading maximized

With frequent pressure and tread depth data, Marbela began identifying the ideal time for retreading — preventing premature disposal and maximizing each tire's useful life..

03

Inspection in half the time

The electronic tread probe halves inspection time, making the weekly calibration and monthly tread depth routine feasible and accurate across the fleet..

04

3 benefits in one: productivity, control and costs

Paulo summed up Prolog in three words: productivity, efficient control and cost reduction.

frequently asked questions

Questions about the Marbela Case Study

What is the Marbela Case Study?
The Marbela case study shows how an Ambev beverage distributor founded in 1987 in Rio de Janeiro implemented Prolog Tire management and reduced tire disposal by 47.8% in a few months — from 34 to 23 tires discarded per quarter.
What results did Marbela achieve with Prolog?
Marbela achieved −47.8% tire disposal (from 34 to 23 per quarter), +1.4 thousand tires inspected through regular inspections and +40 tires managed through to responsible disposal. It also gained productivity, efficient control and lower operating costs.
What is Marbela?
Marbela is a carrier founded in 1987 that has operated as an Ambev beverage distributor for more than 30 years. It has more than 5 thousand business partners and a presence in around 10 municipalities, with headquarters in São Pedro da Aldeia (RJ) and a branch office in Rio das Ostras. It operates with more than 1.2 thousand tires and 76 license plates.
Which Prolog module does Marbela use?
Marbela uses Prolog Tire management, which combines an electronic tread probe kit with complete control software. With the tread probe, inspection time can be halved — enabling more frequent inspections and more accurate data.
How did Prolog reduce tire disposal at Marbela?
With Prolog's electronic tread probe, Marbela began collecting pressure and tread depth data frequently and accurately. This made it possible to bring forward preventive retreading, avoiding premature tire losses. The result: disposal fell from 34 to 23 tires per quarter — a 47.8% reduction.
What did Paulo from Marbela say about Prolog?
"Prolog has made our lives much easier in 3 areas. Productivity, efficient control and cost reduction!" — Paulo, in charge of fleet management at Marbela.
How does tire disposal reduction work with Prolog?
Disposal reduction happens on two fronts: (1) frequent inspections with the electronic tread probe identify the ideal time for retreading, preventing tires from being discarded too early; (2) accurate data on each tire's condition enables fact-based rather than intuitive retreading decisions.
Is Prolog suitable for beverage distributors?
Yes. The Marbela case study — an Ambev distributor for 30 years — demonstrates that beverage distributors directly benefit from precise tire management. Savings in disposal and retreading directly affect the operating margin of a fleet running daily urban and regional routes.
How long did Marbela take to see results with Prolog?
Marbela implemented Prolog in February 2022. In the first quarter of 2022, it already recorded 23 discarded tires, compared with 34 in the first quarter of 2021 — a 47.8% reduction in a few months. Results for managed and inspected tires continued accumulating.
What is Prolog's electronic tread probe?
Prolog's electronic tread probe is equipment that measures tire pressure and tread depth accurately and quickly. The inspection process, which is manual and time-consuming in many operations, has its duration halved. Data is digitized automatically.
How does tire management affect fleet savings?
Well-managed tires last longer. If a tire lasts 2 years, preventive retreading can extend its life to 4 to 6 years. At Marbela, the 47.8% reduction in disposal meant proportionally fewer new tire purchases — generating direct savings in one of the largest fleet costs.
What benefits did Marbela gain besides reduced disposal?
Besides the 47.8% reduction in disposal, Marbela gained productivity in the inspection routine (less time per inspection), efficient control of each tire's life cycle and cost reductions proportional to the decline in disposal. Paulo summarized them in three areas: productivity, efficient control and cost reduction.
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Klabin logo

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Ghisolfi logo

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Brasul logo

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136%
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Master Express logo

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Rodalog logo

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Grupo Horizonte logo

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Avilan logo

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DMC Revenda logo

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